Insurance website for lead generation
Insurance website for lead generation
Enjoy a professional, high performing website that attracts and converts website visitors into leads. Whether this is your first website or you’ve generating online leads before, our pre designed theme can take you to the places you want your website to go.
Sample websites
Sample websites
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Why have a website for your insurance business?
Why have a website for your insurance business?
Over the past few years, the way that people find information and services has changed.

Your potential clients once relied on resources like the phone book, commercials, or print media to find insurance providers in their area. Now they can simply go online, type “insurance agent” into a search engine, and browse all their available options at their leisure.

If you don’t have a modern, well-designed website for your agency — or any website at all — you are losing business. Competition is high, and consumers no longer have to settle for the first website they can find, or the agency that buys the most radio advertising.

They can research until they find an agent whose online presence meets their needs.

Without a website, you will never be able to reach the customers who have turned to the Internet to find their next insurance provider. That’s why web design for insurance agents is so critical.

When you invest in your insurance agency’s website design, you place yourself in a position to succeed. You can attract clients because you’ve optimized your site for SEO and keep them on your site because you’ve built a fast, attractive, and easy-to-use website.

What do you get
What do you get
01. Fully responsive and mobile-friendly
A growing majority of consumers use their smartphones and tablets for all of their Internet activities, and this includes researching products and services. Now that smartphones are able to render websites on a larger screen, it’s not uncommon for your potential clients to search for insurance — or even try to purchase a new plan — right from their phone.

If your agency’s website isn’t optimized for mobile devices and smaller screens, you could be missing out on a startling amount of new business. The more that website visitors have to scroll or pinch-zoom to view and read the content on your website, and the longer they have to wait for pages to fully load, the more likely they are to go back to the search results and view a competitor’s website instead.

You can improve your agency website’s design dramatically by relying on a concept known as responsive design. Responsive design involves the organization of your website’s design elements in such a way so that your site automatically scales to load properly on all devices, no matter how large or small their screens are.

By using responsive design, you’ll be able to not only present those viewing your website on a desktop or laptop with a modern site, but also those browsing your site from their phone or tablet. The information they see will be the same, and the visual experience will be very similar. This can help reduce your website’s bounce rate while improving other metrics, like time on page and conversion rate.

02. Clean layout with modern appeal
Relying on responsive design is one way that you can improve the way your website looks and acts. But simply making your insurance agency web design responsive won’t solve all your problems: if your website isn’t attractive and doesn’t appeal to visitors, you may still lose them to your competitors.

Focus on creating a website that utilizes a clean, modern layout that appeals to all visitors. This will likely involve the use of neutral colors like white and gray, switching to drop-down menus instead of side navigation, and using large, eye-catching photos or banners instead of small thumbnails or stock images.

If your website looks like it was created in the late 90s, now is the time to update it. Your customers associate your website with the level of service you can provide them — so if your site looks outdated, they may assume your policies will be, too.

03. Simple, easy to understand navigation
Have you ever been to a website that you found impossible to navigate? Did you spend a long time clicking on different pages hoping you would eventually stumble on the information or option you were looking for? If this sounds familiar, you probably remember how frustrated you felt. In fact, you may have eventually given up and left the website completely.

For insurance agencies, it’s absolutely crucial to avoid giving your potential clients this kind of frustrating experience. Although you may offer quite a few policies and plans, that doesn’t mean you need to present links to all of them from your main navigation menu. Instead, you can condense them into a sub-menu, or link to them from one designated landing page titled something obvious — like “policies” or “car insurance plans.”

Focus on simplifying your website’s navigation as much as possible. If there’s a particular page you want or need to link, but isn’t as important as your other pages, you can always put it in the footer at the bottom of your site instead of in the top menu. This is typically where consumers expect to find pages like the privacy policy, site disclaimer, or social media links, anyway.

04. Quick loading time
It’s a fact: the slower your website is, the more money you are losing. Several studies have shown strong correlation between not just slow websites and reduced rankings in search engines, but also reduced revenues. Consumers no longer want to wait for websites to load, and if your design is hindering your insurance agency website’s loading time, you could be losing more money than you think.

Pull up your website and count how long it takes to load. If it’s more than a few seconds, you have work to do. Can you remove or compress any images or graphics on your homepage? Or are there graphical elements making up your navigation that could be eliminated with a redesign?

05. Concise call-to-action buttons

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06. Easy access to online quotes
Customers demand quick, no fuss access to quotes. And if your insurance company wants to sell policies, it should consider including a quote calculator in its website design.

This tool should include a prefilled form that allows users to input key information without wading through pages of unnecessary questions. Be sure to present the quote clearly and indicate any discounts that have been applied.

Including a quote calculator on your site will prevent potential clients from turning to competitors for an online estimate.

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